WIC shopping, simplified.


WICShopper provides essential services to over 335,000 families in the WIC program on over 800,000 shopping trips each month.  WICShopper simplifies shopping by identifying the correct products to purchase before heading to the register. In many states, WICShopper can load the participant’s real-time benefits, allowing them to know with certainty that they can purchase the products in their basket with the benefits on their card.

Regardless of EBT status, WICShopper can deliver a State Agency’s  useful (but underutilized) assets to the participant.  Assets like vendor and office locations, eligible foods guides, WIC-specific recipes, nutrition education, life hacks, etc – information that will increase successful outcomes by ensuring participants get the most from their time in the program

How it works

State Agencies

WICShopper’s custom content capabilities make it possible for State Agencies to deliver the tools that participants need to flourish in the WIC program regardless of your EBT status.  We design your Eligible Foods List and other education assets for mobile devices and deliver them to your participants as they shop. Your participants need assistance now, and we can help you deliver. See more below.
How it works

Get the App

Download WICShopper from your app store

Select your WIC agency

WICShopper supports the WIC programs in the following states: Massachusetts, Florida, Iowa, Kentucky, W. Virginia, Texas, New Mexico, and Wyoming

Register your WIC Card

Register using the 16 digit number on the front of your WIC EBT card.  Registration is not possible in TX, NM, WY or OH.

View your benefits

Once you have registered your card, your current benefits will automatically download to the app.  Sorry TX, WY and NM, this is not yet possible in your states!

Scan Products

Scan products as you shop to verify WIC eligibility.  In all states, the app will tell you if it is WIC eligible.  If your benefits have been downloaded, the app will tell you if the item is eligible for YOU with your remaining benefits.


This item qualifies for your benefits!

Not this item

Sorry, this item is not WIC eligible for you.

State WIC Agencies

WIC Office Locations



Vendor Locations

Agency Surveys

Approved Foods List




WIC Shopping phone app

State Agencies

WICShopper works for your agency regardless of your EBT status.  WICShopper leverages your State Agency health and nutrition resources by putting them into the pockets of your WIC clients.   We can provide your participants with your authorized foods guides, locations of WIC-authorized vendors and WIC clinics, recipes for WIC foods, feeding and nutrition information and any other agency material that will help serve your participants.

We create mobile-friendly versions of any of your WIC assets.  We seamlessly integrate them into WICShopper so that your participants have all of the tools they would have if they visited your website or offices.  It’s like having your own custom mobile app at a fraction of the cost and none of the overhead.


No more paper

Printing your balance and keeping track of receipts is no longer necessary.

Scan and verify

Scan products while you shop to verify that they are WIC eligible for YOUR benefits.

Our mission for WICShopper is to extend the resources and objectives of the WIC program beyond the walls of the clinic by building innovative solutions that benefit the participant, retailers and state WIC agencies.

Maximize your benefits

Knowing what you have available will help you to maximize your benefits each month.

Eliminate disputes

Since you have pre-checked your products, you can expect smooth sailing when you get to the register!

You wouldn’t believe the rave reviews about the app from those closest to our participants.

~Brad Christy, Florida

I'd be glad to vouch for how easy it was to get the app up, how accommodating you were in making requested changes and, most importantly, how well it's been received by our participants.

~Judy Hause, Massachusetts WIC

We still can't believe the numbers!

~Judy Hause, Massachusetts WIC

Love this app!! Very helpful! Now I know what to get for my daughter. Instead of saving the receipts . Paperless!! This is way better. Thank you!

~WIC Participant

Love the app! Makes everything sooo much easier! Thank you!

~WIC Participant

I love this app. It is so much easier to check your benefits on here versus searching for a receipt to see what you have left. It works awesome!

~WIC Participant

Great app! I love this app makes it so simple to remember what benefits I have left!

~WIC Participant

These results continue to confirm the EBT Shopper is the best – and really the only effective WIC app available to our participants.

~Brad Christy, Florida

I am so happy that WIC has this app and is FREE! I can check my balance at the comfort of my phone without the hassle of the customer service desk.

~WIC Participant

Thank you WIC for making this possible. Also love the recipe section. Always looking for new things to make which are healthy for my baby and I. Thank you again!!

~WIC Participant

Having a newborn takes alot of energy! But this app helps me tons!! Couldnt ask for a better app to help with my wic shopping

~WIC Participant

Get In Touch

Want to get your agency on WICShopper?  Like what we are doing and want to be a part of it?

Contact emailfrom WICShopper

jpma wic logo

JPMA has been involved in the WIC program for over 12 years.  From health and nutritional education in the WIC clinic or on mobile devices to the supermarket checkout, we strive to provide innovative solutions that advance the objectives for all stakeholders in the WIC program.